Material Ecology

Visualising material data in a digital landscape

Ever wondered about the environmental footprint of the materials we use daily? Imagine being able to foresee the future consequences of our textile and fashion choices.

Material Ecology uses AI, Generative Visualisation and Virtual Reality to enable you to see the potential impact of different materials on the future. The application works by using image recognition to scan the material; AI is utilised to search the material database to see the future environmental impacts of the material and generate a 3D landscape of the future based on the material.

By providing a tangible experience of material impacts, Material Ecology seeks to inspire mindful decision-making and encourage the selection of materials for a sustainable future. It also helps visualise the complex system impact that design decisions have by promoting long-term thinking, allowing the user to understand the global impact of their choices.

Material Ecology encourages consumers to transition to certified textiles. Consumers can drive demand for sustainable practices, thereby encourage more brands to pursue the certification.

Made in collaboration with Lydia Kok, Min Zhu and Zhuoyuan Mai

Material Ecology

Visualising material data in a digital landscape

Ever wondered about the environmental footprint of the materials we use daily? Imagine being able to foresee the future consequences of our textile and fashion choices.

Material Ecology uses AI, Generative Visualisation and Virtual Reality to enable you to see the potential impact of different materials on the future. The application works by using image recognition to scan the material; AI is utilised to search the material database to see the future environmental impacts of the material and generate a 3D landscape of the future based on the material.

By providing a tangible experience of material impacts, Material Ecology seeks to inspire mindful decision-making and encourage the selection of materials for a sustainable future. It also helps visualise the complex system impact that design decisions have by promoting long-term thinking, allowing the user to understand the global impact of their choices.

Material Ecology encourages consumers to transition to certified textiles. Consumers can drive demand for sustainable practices, thereby encourage more brands to pursue the certification.

Made in collaboration with Lydia Kok, Min Zhu and Zhuoyuan Mai

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